You're funny, smart, and attractive. So why is your inbox empty? Online dating is a marketing game, and your profile is your landing page. If it doesn't convert, you need to optimize it.
The Photos: Your First Impression
90% of the decision to swipe left or right happens on the first photo.
- No sunglasses: We need to see your eyes.
- Smile: Look approachable, not like a serial killer.
- Full body shot: Be honest about what you look like.
- Activity shot: Show yourself doing something you love (hiking, cooking, playing guitar).
The Bio: Show, Don't Tell
Don't say "I'm funny." Tell a joke. Don't say "I love travel." Mention the time you got lost in Tokyo. Specificity creates hooks for conversation.
Formula for a Great Bio
Who you are + What you're looking for + A conversation starter.
Example: "Marketing manager by day, amateur chef by night. Looking for someone to taste test my risky pasta experiments. Pineapple on pizza: Yes or No?"
Answering Prompts
Apps like Hinge and Bumble rely on prompts. Avoid one-word answers.
Common Mistakes to Avoid
- Negativity: "No drama," "No hookups," "Don't waste my time." This makes you sound bitter.
- Clichés: "Fluent in sarcasm," "Looking for my partner in crime."
- Blank bios: It signals low effort.